Privacy policy

At True North Insights, we prioritise your privacy and are committed to protecting your personal information. This privacy policy outlines how we collect, use, and safeguard your data when you participate in our surveys and use our services.

  1. Information Collection

    We collect information that you voluntarily provide through our surveys, including:

    • Demographic information (e.g., age, gender, location)

    • Opinions and preferences

    • Open text feedback

    • Any other information you choose to provide

  2. Usage of Data

    The data we collect is used solely for research purposes to generate insights and improve our services. We use your information to:

    • Analyse trends and patterns

    • Understand audience preferences

    • Develop and enhance our services

    • Communicate with you regarding survey participation and results

  3. Data Security

    We implement industry-standard security measures to protect your data from unauthorised access, alteration, or disclosure. Our security practices include:

    • Encryption of data during transmission

    • Secure storage solutions

    • Regular security audits and updates

  4. Data Sharing

    We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties without your consent. However, we may share non-personally identifiable aggregate data with trusted partners for research and analysis purposes.

  5. Data Transfers

    When transferring data to third parties, we ensure that recipients maintain the security of your data through safe contractual clauses. All contractors operate under UK GDPR law and employ all necessary technical and organisational measures to ensure data transfers are conducted in a secure and compliant manner.

  6. Your Rights

    You have the right to:

    • Access the personal information we hold about you

    • Request correction of any inaccurate information

    • Request information about how your personal information has been used

    • Request deletion or transfer of your personal information

    • Opt-out of any future communications

  7. Changes to This Policy

    We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on our website.

  8. Contact Us

    If you have any questions about this privacy policy or our data practices, please contact us at hello@truenorthinsights.co.uk.